Insights from the touchline
Tactical breakdowns, data science, and product news for the people who turn football into a numbers game — and win.
Reading the Press: How AI Detects Pressing Triggers in Real Time
We break down how Flag Analysis identifies the exact moments a team commits to a press — and how coaches can use those triggers to break lines under pressure.
Reading the Press: How AI Detects Pressing Triggers in Real Time
We break down how Flag Analysis identifies the exact moments a team commits to a press — and how coaches can use those triggers to break lines under pressure.
Expected Threat (xT), Explained for Coaches — Not Statisticians
Possession value models sound intimidating. Here's a plain-language guide to xT, what it actually measures, and how to read it in your match reports.
Building a Modern Scouting Workflow Around Event Data
From shortlist to signing — how analytics departments at academies and pro clubs structure a repeatable, data-backed recruitment pipeline.
Possession Without Purpose: When 65% of the Ball Means Nothing
High possession isn't a strategy. We use real match data to show why field tilt and progression rate tell a far more honest story than raw possession.
Introducing Live Match Mode: Insights Before the Final Whistle
Our biggest release yet streams tactical metrics as the game unfolds, so your staff can adjust at half-time instead of the next training session.
Set Pieces Are the New Frontier of Marginal Gains
Dead-ball situations decide tight matches. Here's how data-driven set-piece design is quietly reshaping how elite teams attack and defend corners.
The State of Football Analytics in 2026
Computer vision, automated tagging, and real-time models have gone mainstream. We survey where the industry stands and where it's heading next.
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