2019
Born on the touchline
Founded by analysts frustrated that pro-grade match data was locked behind enterprise contracts no academy could afford.
About Flag Analysis
The team turning football into measurable advantage
We're a group of analysts, engineers, and football people on a mission to make elite-level match intelligence accessible to every academy, club, and federation.
2019
Founded
30+
Team Members
12
Countries Served
500+
Teams Onboarded
Our Story
From a spreadsheet on the bench to a global platform
Flag Analysis started with a simple belief: the insights that win matches shouldn't be a luxury. What began as a side project to help one academy understand its games has grown into an AI-powered platform trusted by clubs and federations worldwide.
Today we combine real-time match footage, event data, and tactical modelling to give every team — regardless of budget — the kind of intelligence that used to belong only to the elite.
2021
AI-first analysis
We rebuilt our pipeline around computer vision, capturing every pass, run, and movement automatically — no manual tagging.
2024
Trusted across federations
From youth academies to national federations, 500+ teams now turn our data into sharper decisions every matchday.
Our Values
What we stand for
The principles that shape every line of code, every metric, and every conversation we have with the teams we serve.
Built for the pitch
Every metric we ship has to change a decision a coach makes. If it doesn't help win, it doesn't ship.
Accuracy we'd stake our name on
Our data is validated by professional analysts and cross-checked against league-grade sources — 99%+ accurate.
Relentless innovation
From computer vision to tactical modelling, we keep pushing what's possible so our customers stay ahead.
Access for everyone
Elite intelligence shouldn't be a privilege. We price and design for academies as seriously as federations.
The Team
People who live and breathe football
Analysts, engineers, and coaches working side by side to build the tools we always wished we had.
OK
Omar Khalil
Co-Founder & CEOFormer performance analyst who spent a decade turning footage into game plans for top-flight clubs.
LH
Lena Hofmann
Co-Founder & CTOComputer-vision engineer building the AI pipeline that captures every event on the pitch in real time.
MR
Marcus Reid
Head of FootballEx-academy coach making sure every metric we ship answers a question coaches actually ask.
AB
Aisha Bello
Head of ProductTranslates the needs of academies and federations into a platform anyone can pick up on matchday.
Want to build the future of football with us?
Whether you want to bring Flag Analysis to your team or join the people building it, we'd love to hear from you.